This Girl Can – Victoria features empowered women from across the state overcoming their fears and getting sweaty, whether boxing, walking, surfing or Zumba.

The ad is a local version of Sport England's viral sensation This Girl Can campaign, which inspired 3.9million British women to increase their exercise.

A VicHealth study of 2000 women showed three in five women are not sufficiently active, and one in five does no physical activity in a typical week. Over half of Victorian women worry about being judged while exercising and for over 40 percent this feeling of embarrassment or intimidation is so strong it actually stops them from taking part in sport or exercise.

We know that if women can identify themselves in advertising and in the media they're more likely to overcome this fear of judgement. This Girl Can - Victoria isn’t about making women feel bad about not doing enough exercise. It's about celebrating what they can do, even if that's just a walk around the block or a few laps of the pool.

VicHealth is promoting This Girl Can – Victoria in partnership with a range of organisations and community groups across the state including high profile sporting codes, sporting clubs and charities.

This campaign builds on a range of measures being implemented by the governement, Sport and Recreation Victoria and the Office for Women in Sport and Recreation to help level the playing field for women and girls and work to Change Our Game.

Get involved at thisgirlcan.com.au