Game-changing campaign calls for more female sports leaders

Cricket Victoria CEO, Tony Dodemaide, CEO of Netball Victoria, Rosie King, and Australian cricket great and sports commentator Melanie Jones are just some of the Victorian sports leaders backing the Victorian Government’s call for increased leadership and participation by women and girls in sport and active recreation.

Minister for Sport John Eren joined representatives from Victoria’s sport and active recreation sector and leaders in local government to launch the new Change Our Game campaign that encourages us all to become “take action heroes” and change how women and girls are engaged both on and off the field.

The campaign’s headline video features former Southern Stars cricketer Melanie Jones and challenges the gender stereotypes that create barriers to women and girls getting involved in sport.

The new campaign website showcases the success of work already underway to level the playing field for women, promotes female role models and provides a hub for resources and information.

It also includes a new toolkit for recruiting, retaining and developing female leaders.

The campaign is a result of the recent Inquiry into Women and Girls in Sport and Active Recreation that found girls and women are under-represented in leadership roles.

The Victorian Government provided $1 million to implement the recommendations of the Women and Girls in Sport and Active Recreation Inquiry.

By nurturing more female leaders, we can encourage even more women and girls to get involved in grassroots sport and enjoy the benefits that come with living a healthy and active lifestyle.

For more information on the campaign and to view the video visit

Watch the launch event video

For more information on the Inquiry into Women and Girls in Sport and Active Recreation